Competitive Intelligence for Brands
Track all the products of your competitor brands and their demand across all channels
- Adopt AI based product page level tracking
- Automate selection & demand gap analysis
- Factor in scaled sentiment analysis of reviews
- Monitor competitor promotions in real-time
Our Customers
An E2E Integrated Offering for a holistic Competitive Intelligence
Flipkart Commerce Cloud’s AI based smartest competition tracking tool not just collects, but gives a 360 degree analysis of all competitors of your brand across all sales channels
Competitive Pricing Intelligence
- Compare competitor products across all e-commerce channels
- Monitor pricing at customized predefined frequency throughout the day
Competitive Promotions Reporting
- Track various promotional offerings for all the products of competition
- Track the impact of offline promotions using dynamic labels in FCC Competitive Intelligence
Selection & Availability Intelligence
- Leverage competitor’s data to identify selection gaps, and a winning product catalog
- Automated grouping of products with AI and check pin-code level availability of competitor products
Ratings & Sentiment Analysis
- Understand the user’s perception of the product by leveraging ratings of the products
- Measure & compare brand performance by sentiment analysis of product reviews
Achieveing 95%+ accuracy in product matching with our proprietary ML tools & advanced image recognition
Real time Scraping of multiple websites and Scaled Crawling of 10 Mn+ products using FCC Competitive Intelligence
Advanced ML Algorithms that enable intelligent product segmentation to make best retail decisions for brands
Competitive Insights for Brands to unlock greater opportunities
Competitive analysis with custom granularity
Unlock monetisation of your online assets, explore the instantly rewarding Display Ads format to begin your journey.
Smart Reporting with FCC's Pricing Tools
Time-sensitive reports and actionable insights are set as alerts and shared with brands as insights. Fill in the pricing strategy gaps with our smart reports.
AI generated selection & sentiment analysis
CI reports are used by brands to understand market trends in context of selection gaps, at width and demand depth.
And take informed decisions to improve the brand perception on both D2C and e-commerce channels through sentiment analysis.