Industry ChallEnges

Sluggish repricing slowing you down?

FCC Dynamic Pricing helps you turn even complex repricing approaches into profitable outcomes—with intelligent automation that drives efficiency.

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PRICING

Manual price adjustments consume time and can lag behind market changes

Our dynamic pricing engine automatically adjusts prices based on real-time market conditions, keeping you competitive without constant monitoring

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CENTRALIZATION

Scattered pricing data leads to uninformed, risky pricing decisions

FCC’s dynamic pricing engine consolidates all pricing factors into one platform, letting you simulate strategies before implementation

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RULES

One-size-fits-all pricing rules don't match your unique goals and complex business requirements

Our dynamic pricing engine lets you create unlimited custom rules for any product, timeline, or customer segment

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RELIABILITY

Pricing errors and unauthorized changes can damage margins and price perception

FCC’s dynamic pricing engine protects your pricing integrity through controlled access, streamlined approval flows, and automated error detection

DYNAMIC PRICING ENGINE FOR RETAIL

Automate price adjustments and stay competitive

FCC’s advanced ML-powered dynamic pricing engine helps you run profitable pricing strategies while minimizing operational workload

2-5%

Greater GMV

1.7x

Faster repricing

2M+

price changes/hr

AUTOMATED PRICING

Reprice with efficiency
  • Rule and goal-based automated pricing

  • Integrated competitor and internal pricing factors

  • Reprice millions of SKUs within seconds, ensuring accuracy at scale

PRICING CENTRALIZATION

Get 360° pricing visibility
  • Rule and price strategy simulation

  • Complete visibility into pricing factors

  • Custom reports and actionable analytics

FLEXIBLE RULES

Create your own rules and guardrails
  • Customizable pricing rules engine

  • Guardrail setting for permissible margins

  • Time range and period-based pricing

PRICING RELIABILITY

Eliminate pricing errors easily
  • Role-based access control for enhanced security

  • Personalized and manual pricing approval flows

  • Advanced anomaly detection and alert system

PRICING MANAGER

Explore our comprehensive pricing suite

Pricing Optimizer

Build cohesive and profitable pricing strategies for all products with pricing algorithms built on principles of demand elasticity and game theory

Competitive Intelligence

Gain reliable and real-time competitive intelligence for all your competitors at the SKU level, and account for market dynamics in your pricing approaches

Leading Retailers Trust Us

“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”

Ranco Kraaijenbrink

Ex-Pricing Manager

“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”

Judith McKenna

Former CEO and President

“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”

Marcelo Cid

Digital Product Manager
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Bring scalable efficiency to your pricing strategies

Smart algorithms

Deliver consistent pricing performance across categories with algorithms founded on demand elasticity and game theory

Reliable data

Ensure impeccable accuracy with ML models trained on quality retail data and scale tested for reliable output

Predictable outcomes

Optimize your strategy for best results with an output simulator for application scenarios and use cases

Complete market view

Get a 360-degree market view with live monitoring and analysis of millions of competitor offerings, at your decided frequency

Scalable workflows

Easily manage hundreds of millions of price points with automated and manual price change approvals

End-to-end SaaS

Combine accurate competitive intelligence with ML-powered pricing on a unified SaaS platform built for growth

END-TO-END RETAIL SUITE

Explore our suite of cutting-edge retail solutions

Digital Commerce Engine

Build your own end-to-end headless commerce engine, 
compose custom modules, integrate with your current
tech stack, and drive sustained growth

Retail Media

Give sellers an advanced, self-serve, cookieless retail media 
ecosystem with an advanced ads manager and a transparent attribution system

Flipkart logo

Reprice Smarter and at Scale 

With FCC Dynamic Pricing