Dynamic Pricing Software
Bring Scalable Efficiency
to Your Pricing Automation
- Automated repricing for millions of SKUs
- Centralized and complete pricing visibility
- Flexible and simple rules engine
- Personalized workflow for seamless approval












Industry ChallEnges
Sluggish repricing slowing you down?
FCC Dynamic Pricing helps you turn even complex repricing approaches into profitable outcomes—with intelligent automation that drives efficiency.
AUTOMATED
PRICING
Manual price adjustments consume time and can lag behind market changes
Our dynamic pricing engine automatically adjusts prices based on real-time market conditions, keeping you competitive without constant monitoring
PRICING
CENTRALIZATION
Scattered pricing data leads to uninformed, risky pricing decisions
FCC’s dynamic pricing engine consolidates all pricing factors into one platform, letting you simulate strategies before implementation
FLEXIBLE
RULES
One-size-fits-all pricing rules don't match your unique goals and complex business requirements
Our dynamic pricing engine lets you create unlimited custom rules for any product, timeline, or customer segment
PRICING
RELIABILITY
Pricing errors and unauthorized changes can damage margins and price perception
FCC’s dynamic pricing engine protects your pricing integrity through controlled access, streamlined approval flows, and automated error detection
DYNAMIC PRICING ENGINE FOR RETAIL
Automate price adjustments and stay competitive
FCC’s advanced ML-powered dynamic pricing engine helps you run profitable pricing strategies while minimizing operational workload
2-5%
Greater GMV
1.7x
Faster repricing
2M+
price changes/hr

AUTOMATED PRICING
Reprice with efficiency
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Rule and goal-based automated pricing
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Integrated competitor and internal pricing factors
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Reprice millions of SKUs within seconds, ensuring accuracy at scale

PRICING CENTRALIZATION
Get 360° pricing visibility
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Rule and price strategy simulation
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Complete visibility into pricing factors
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Custom reports and actionable analytics

FLEXIBLE RULES
Create your own rules and guardrails
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Customizable pricing rules engine
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Guardrail setting for permissible margins
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Time range and period-based pricing

PRICING RELIABILITY
Eliminate pricing errors easily
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Role-based access control for enhanced security
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Personalized and manual pricing approval flows
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Advanced anomaly detection and alert system
PRICING MANAGER
Explore our comprehensive pricing suite

Pricing Optimizer
Build cohesive and profitable pricing strategies for all products with pricing algorithms built on principles of demand elasticity and game theory

Competitive Intelligence
Gain reliable and real-time competitive intelligence for all your competitors at the SKU level, and account for market dynamics in your pricing approaches
Leading Retailers Trust Us
“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”
Ranco Kraaijenbrink
Ex-Pricing Manager
“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”
Judith McKenna
Former CEO and President
“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”
Marcelo Cid
Digital Product Manager




Bring scalable efficiency to your pricing strategies
Smart algorithms
Deliver consistent pricing performance across categories with algorithms founded on demand elasticity and game theory
Reliable data
Ensure impeccable accuracy with ML models trained on quality retail data and scale tested for reliable output
Predictable outcomes
Optimize your strategy for best results with an output simulator for application scenarios and use cases
Complete market view
Get a 360-degree market view with live monitoring and analysis of millions of competitor offerings, at your decided frequency
Scalable workflows
Easily manage hundreds of millions of price points with automated and manual price change approvals
End-to-end SaaS
Combine accurate competitive intelligence with ML-powered pricing on a unified SaaS platform built for growth
Case Studies
Leading retailers stay dynamic with FCC
END-TO-END RETAIL SUITE
Explore our suite of cutting-edge retail solutions

Digital Commerce SOLUTION
Build your own end-to-end headless commerce engine, compose custom modules, integrate with your current tech stack, and drive sustained growth

Retail Media Platform
Give sellers an advanced, self-serve, cookieless retail media ecosystem with an advanced ads manager and a transparent attribution system
