OMNICHANNEL CRM
Personalize Engagement Across Channels With a Unified CRM
- Tailored and impactful omnichannel communication
- Scalable campaign creation, testing, and management
- Efficient workflow automation for key processes
- Centralized and customizable analytics and reporting












INDUSTRY CHALLENGES
Rigid, generic storefronts are bad for sales
FCC’s fully integrated CRM does the job of multiple communication tools reducing your software overhead and giving you the power to centralize and automate 100% of your customer communications.
CONTEXUAL ADS
Inconsistent brand messaging across channels can turn potential customers away
FCC’s Omnichannel CRM lets you reach customers and leads on valuable channels via messaging that’s in line with your unique brand
CAMPAIGN
OPTIMIZATION
Fragmented campaign tools increase communication inefficiency and costs
Our integrated CRM brings together all the tools you need to run transactional and promotional campaigns at any scale
ATTRIBUTION AND ANALYTICS
Hard-coded storefronts force you to depend on developers for every business change
Test and deploy new storefront experiences instantly through flexible widgets, responding immediately to customer behavior
AUDIENCE MONETIZATION
Disjointed customer communication tools create data silos and take away visibility
Our Omnichannel CRM comes with a unified and customizable analytics and reporting dashboard, giving you a centralized and granular picture of metrics that matter
OMNICHANNEL CRM FOR RETAIL
Streamline and tailor shopper engagement
with a unified CRM

Contexual Ads
Build consistent, tailored messaging
-
Communicate via SMS, email, WhatsApp, and notifications
-
Personalize messaging at scale and enrich with rich media
-
Run targeted or en masse communications across channels

CAMPAIGN MANAGEMENT
Run thousands of campaigns easily
-
Create, test, and publish any number of campaigns
-
Customize messaging for transactions and promotions
-
Build and store campaign templates for faster execution
-
Run multiple surveys with integrated forms functionality

WORKFLOW AUTOMATION
Drive efficiency with automation
-
Create custom triggers and events for automated workflows
-
Schedule communications across channels in a few clicks
-
Automatically retry communication delivery in case of failures

ANALYTICS AND REPORTING
Gain actionable campaign insights
-
Track performance KPIs across channels on one dashboard
-
Quickly generate useful performance reports for any channel
-
Get a centralized view of user insights across touchpoints
Leading Retailers Trust Us
“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”
Ranco Kraaijenbrink
Ex-Pricing Manager
“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”
Judith McKenna
Former CEO and President
“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”
Marcelo Cid
Digital Product Manager




Delightful frontend experiences meet scalable
backend ops

Tailored communications
Reach customers through their preferred channels with personalized and consistent messaging across touchpoints

Efficient operations
Automate complex communication sequences with trigger and event-based workflows and easy content scheduling

Centralized insights
Track engagement metrics and customer behavior across channels in one unified dashboard

Reduced overhead
Lower your software spend and eliminate data silos by replacing multiple channel-specific tools with a unified CRM

Limitless scalability
Handle millions of communications daily while maintaining personalization and performance

Optimized campaigns
Create great shopping experiences across devices with responsive design and flexible architecture
Case Studies
See our impact on high-growth retail businesses
END-TO-END RETAIL SOLUTIONS
Unlock your full potential with a
powerful Digital Commerce Solution

Demand Management
Optimize your sales funnel with composable storefronts, data-led personalization, and omnichannel CRM capabilities for improved conversions.

Commerce Engine
Make shopping decisions easier with advanced smart chat and search, scalable promotions management, and seamless catalog management capabilities for your commerce platform.

Supply Chain Management
Eliminate bottlenecks and minimize risk with agile and comprehensive cart and checkout, order management, and warehouse management capabilities.

Seller Ecosystem
Deliver exceptional selling experiences at scale with an end-to-end seller ecosystem—from simplified onboarding and settlements to self-serve order and listings management.
