INDUSTRY CHALLENGES

Shoppers leave when you don’t know them

FCC’s Personalization engine tailors every shopping moment for your customers, turning them from browsers into buyers.

icon DISCOVERY & PATTERN
INTELLIGENCE

Generic product discovery creates friction and leads to lost sales

Surface relevant products through machine learning, size intelligence, and smart search, reducing steps to purchase

icon VISUAL & CONVERSATIONAL
COMMERCE

Static shopping interfaces fail to match modern consumer expectations

Enable intuitive product discovery through visual search, conversational AI, and dynamic content, matching how customers naturally shop

iconBEHAVIORAL
ENGAGEMENT

One-size-fits-all shopper engagement drives customers away

Automatically adapt promotions, messaging, and layouts based on individual behavior, keeping customers engaged throughout their journey

ECOMMERCE PERSONALIZATION TOOL

Make every customer feel at home
with ML-powered personalization

Turn customer signals into intelligent discovery, intuitive interactions, and targeted moments

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DISCOVERY & PATTERN INTELLIGENCE

Turn patterns into purchase decisions

  • Smart recommendations based on pattern mining

  • Size and fit recommendations using purchase history

  • Auto suggestions based on intent and preferences

User interface showing product search

VISUAL & CONVERSATIONAL COMMERCE

Make product discovery feel natural

  • Tailored multimodal search with text and image input

  • Personalized shopping assistance via smart chatbot

  • Dynamic storefronts for every individual shopper

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BEHAVIORAL ENGAGEMENT

Harness customer signals for engagement

  • Real-time promotional targeting based on shopping behavior

  • Automated messages triggered by specific customer actions

  • Adaptive category pages based on user intent and history

Leading Retailers Trust Us

“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”

Ranco Kraaijenbrink

Ex-Pricing Manager

“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”

Judith McKenna

Former CEO and President

“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”

Marcelo Cid

Digital Product Manager
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Digital ecommerce solution layers

Grow customer lifetime value with tailored shopping

Revenue lift

Transform browsers into buyers by showing exactly what they want

Reduced returns

Deliver perfect size and style recommendations to prevent costly returns

Smoother discovery

Minimize abandoned searches and maximize successful discovery across channels

Customer loyalty

Build trust through tailored guidance that leads to confident buying decisions

Effortless scale

Deliver personalization across millions of shoppers without adding complexity

Seamless integration

Deploy personalization quickly through easy integration with existing systems

END-TO-END RETAIL SOLUTIONS

Unlock your full potential with a powerful digital commerce engine

Demand Management

Optimize your sales funnel with composable storefronts, data-led personalization, and omnichannel CRM capabilities for improved conversions.

Commerce Engine

Make shopping decisions easier with advanced smart chat and search, scalable promotions management, and seamless catalog management capabilities for your commerce platform.

Supply Chain Management

Eliminate bottlenecks and minimize risk with agile and comprehensive cart and checkout, order management, and warehouse management capabilities.

Seller Ecosystem

Deliver exceptional selling experiences at scale with an end-to-end seller ecosystem—from simplified onboarding and settlements to self-serve order and listings management.

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Turn Smart Personalization
Into Your Differentiator With FCC

FAQ

FCC Personalization Engine provides machine learning-powered solutions for retail businesses. It transforms customer signals into product recommendations, features multimodal search capabilities, offers dynamic storefront adaptation, and delivers behavior-based promotional targeting, all integrated into a comprehensive commerce platform. The system uses pattern mining technology to deliver smart product suggestions, including size and fit recommendations based on purchase history, and creates auto-suggestions that align with customer intent and preferences.

An eCommerce personalization engine analyzes customer data to deliver tailored shopping experiences. The FCC's solution utilizes pattern intelligence, visual commerce, and behavioral signals to personalize product recommendations, search results, promotions, and content, aligning them with individual preferences and shopping patterns. FCC's platform enables intuitive product discovery through visual search and conversational AI, dynamically adapts storefronts for individual shoppers, and automatically adjusts category pages based on user intent and browsing history.

Personalization engines customize the entire shopping journey, adapting storefronts, search results, promotions, and content. Recommendation engines focus specifically on suggesting products based on browsing or purchase history. FCC offers both, providing comprehensive personalization throughout the journey, plus targeted product recommendations. The platform's pattern intelligence goes beyond simple recommendations by incorporating size and fit data from purchase history, while also delivering real-time promotional targeting based on shopping behavior.

FCC's personalization engine drives revenue by showing customers exactly what they want and reduces returns through accurate size recommendations. It also helps decrease abandoned searches, builds loyalty through tailored guidance, scales effortlessly across millions of shoppers, and integrates smoothly with existing systems. The platform enhances customer lifetime value by delivering perfect size and style recommendations that prevent costly returns. Its multimodal search capabilities create smoother discovery experiences, while dynamic storefronts adapt to each individual shopper.

Yes, FCC's personalization engine operates in real time. It automatically adapts promotions based on current shopping behavior, triggers messages in response to specific customer actions, dynamically adjusts category pages according to user intent, and tailors product recommendations during active shopping sessions. The platform utilizes machine learning to deliver personalized shopping assistance via smart chatbots that respond immediately to customer needs. Its pattern intelligence capabilities continuously analyze customer signals throughout the shopping journey.

FCC's personalization engine offers seamless integration with existing ecommerce platforms. The system deploys quickly through standardized connections, works alongside current tools without disruption, and scales personalization capabilities without adding complexity to technology infrastructure. 

As part of FCC's comprehensive digital commerce solution, the personalization engine integrates smoothly with other components like smart search, cart and checkout, and catalog management. This modular approach allows retailers to implement personalization gradually while maintaining business continuity.