PERSONALIZATION
Deliver Bespoke Shopping
Moments to Every Customer
- Turn shopping patterns into powerful recommendations
- Deliver intuitive discovery via smart, tailored interactions
- Harness customer actions to personalize engagement
INDUSTRY CHALLENGES
Shoppers leave when you don’t know them
FCC’s Personalization engine tailors every shopping moment for your customers, turning them from browsers into buyers.
DISCOVERY & PATTERN
INTELLIGENCE
Generic product discovery creates friction and leads to lost sales
Surface relevant products through machine learning, size intelligence, and smart search, reducing steps to purchase
VISUAL & CONVERSATIONAL
COMMERCE
Static shopping interfaces fail to match modern consumer expectations
Enable intuitive product discovery through visual search, conversational AI, and dynamic content, matching how customers naturally shop
BEHAVIORAL
ENGAGEMENT
One-size-fits-all shopper engagement drives customers away
Automatically adapt promotions, messaging, and layouts based on individual behavior, keeping customers engaged throughout their journey
ECOMMERCE PERSONALIZATION TOOL
Make every customer feel at home
with ML-powered personalization
Turn customer signals into intelligent discovery, intuitive interactions, and targeted moments
DISCOVERY & PATTERN INTELLIGENCE
Turn patterns into purchase decisions
-
Smart recommendations based on pattern mining
-
Size and fit recommendations using purchase history
-
Auto suggestions based on intent and preferences
VISUAL & CONVERSATIONAL COMMERCE
Make product discovery feel natural
-
Tailored multimodal search with text and image input
-
Personalized shopping assistance via smart chatbot
-
Dynamic storefronts for every individual shopper
BEHAVIORAL ENGAGEMENT
Harness customer signals for engagement
-
Real-time promotional targeting based on shopping behavior
-
Automated messages triggered by specific customer actions
-
Adaptive category pages based on user intent and history
Leading Retailers Trust Us
“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”
Ranco Kraaijenbrink
Ex-Pricing Manager
“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”
Judith McKenna
Former CEO and President
“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”
Marcelo Cid
Digital Product Manager
Grow customer lifetime value with tailored shopping
Revenue lift
Transform browsers into buyers by showing exactly what they want
Reduced returns
Deliver perfect size and style recommendations to prevent costly returns
Smoother discovery
Minimize abandoned searches and maximize successful discovery across channels
Customer loyalty
Build trust through tailored guidance that leads to confident buying decisions
Effortless scale
Deliver personalization across millions of shoppers without adding complexity
Seamless integration
Deploy personalization quickly through easy integration with existing systems
Case Studies
See Our Impact
END-TO-END RETAIL SOLUTIONS
Unlock your full potential with a powerful digital commerce engine
Demand Management
Optimize your sales funnel with composable storefronts, data-led personalization, and omnichannel CRM capabilities for improved conversions.
Commerce Engine
Make shopping decisions easier with advanced smart chat and search, scalable promotions management, and seamless catalog management capabilities for your commerce platform.
Supply Chain Management
Eliminate bottlenecks and minimize risk with agile and comprehensive cart and checkout, order management, and warehouse management capabilities.
Seller Ecosystem
Deliver exceptional selling experiences at scale with an end-to-end seller ecosystem—from simplified onboarding and settlements to self-serve order and listings management.
