PRODUCT LISTING ADS
Promote Products With Sponsered Product Ads
- Run sponsored listing ads without browsing disruption
- Maximize conversion potential with engaged customers
- Gain full-funnel visibility with 360° performance metrics
- Scale with ease by arming advertisers with self-serve tools
INDUSTRY CHALLENGES
Intrusive ads hurt your CTRs and revenue potential
Place ads seamlessly across listings, promote product discovery, and improve click-throughs and conversions with FCC’s Product Listing Ads
SEAMLESS USER EXPERIENCE
Disruptive sponsored listings reduce shopper engagement and conversions
Our native-first system integrates sponsored products seamlessly into organic listings, preserving user experience while driving discovery
CAMPAIGN OPTIMIZATION
Inaccurate audience targeting wastes premium placement opportunities
FCC’s advanced relevance and ranking algorithm guarantees that the most appropriate ads appear in the search results, optimizing the ROAS
ATTRIBUTION AND ANALYTICS
Scattered performance data prevents accurate campaign optimization
FCC’s centralized attribution and reporting mechanism connects every touchpoint to revenue, revealing true campaign impact and optimization gaps
CAMPAIGN MANAGEMENT
Complex campaign tools limit seller participation and platform revenue
Our self-serve and intuitive seller advertising system empowers your partner brands to run campaigns independently
PRODUCT LISTING ADS SOFTWARE
Shopper-first advertising meets conversion-first targeting
Run ads that don’t feel like ads, optimize campaigns for better ROAS, and give partner brands advertising autonomy with self-serve tools
60%
Boost in Purchase Index
50%
Increase in ROAS
100bps
Lift in Click Rate
SEAMLESS USER EXPERIENCE
Ads that retain native user experiences
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Seamlessly showcase sponsored ads across organic product listings
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Auto-trigger ads based on search input and browser intent
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Empower users to make informed purchasing decisions and accelerate conversions
CAMPAIGN MANAGEMENT
Self-serve advertising platform
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Give sellers control with intuitive ad management tools
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Control ad placement dynamically to maximize performance
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Create, manage, and execute campaigns at scale for thousands of SKUs with a self-serve platform
ATTRIBUTION AND ANALYTICS
Full-funnel analytics for data-led decisions
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Measure impact across every customer touchpoint
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Optimize campaigns based on SKU-level reports
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Generate detailed performance reports with actionable insights
CAMPAIGN OPTIMIZATION
Optimize and manage campaigns to boost ROAS
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Leverage advanced features like keyword bidding and suggestions for your campaigns
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Drive higher returns by optimizing budget spend
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Optimize seller budgets with intelligent keyword and placement-level bidding tools
Leading Retailers Trust Us
“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”
Ranco Kraaijenbrink
Ex-Pricing Manager
“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”
Judith McKenna
Former CEO and President
“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”
Marcelo Cid
Digital Product Manager
RETAIL MEDIA SUITE
Build your own retail media network
Everything you need to monetize your digital platform
Revenue growth
Add a new revenue stream by easily and quickly monetizing your platform with targeted ads
Rapid GTM
Monetize your audience and onboard advertisers by implementing smart adtech in weeks, not months
Organic experiences
Integrate ads that mirror organic content, preserving user experience while maximizing advertising potential on your platform
Operational efficiency
Scale your advertising business efficiently and grow without proportionally increasing your ops team
Actionable insights
Identify high-performing opportunities with data and boost your advertising ecosystem's performance
Cookieless targeting
Leverage advanced, privacy-compliant user segmentation based on valuable data you own
Case Studies
See how we’re helping retailers lift their advertising returns
END-TO-END RETAIL SOLUTIONS
Explore our full suite of retail technologies
Digital Commerce SOLUTION
Build your own end-to-end headless commerce solution, compose custom modules, integrate with your current tech stack, and drive sustained growth
PRICING SOLUTION
Combine ML pricing algorithms with deep and real-time competitive intelligence, and run profitable pricing strategies at any scale
