INDUSTRY CHALLENGES

Intrusive ads hurt your CTRs and revenue potential

Place ads seamlessly across listings, promote product discovery, and improve click-throughs and conversions with FCC’s Product Listing Ads

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Disruptive sponsored listings reduce shopper engagement and conversions

Our native-first system integrates sponsored products seamlessly into organic listings, preserving user experience while driving discovery

iconCAMPAIGN OPTIMIZATION

Inaccurate audience targeting wastes premium placement opportunities

FCC’s advanced relevance and ranking algorithm guarantees that the most appropriate ads appear in the search results, optimizing the ROAS

iconATTRIBUTION AND ANALYTICS

Scattered performance data prevents accurate campaign optimization

FCC’s centralized attribution and reporting mechanism connects every touchpoint to revenue, revealing true campaign impact and optimization gaps

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Complex campaign tools limit seller participation and platform revenue

Our self-serve and intuitive seller advertising system empowers your partner brands to run campaigns independently

PRODUCT LISTING ADS SOFTWARE

Shopper-first advertising meets conversion-first targeting

Run ads that don’t feel like ads, optimize campaigns for better ROAS, and give partner brands advertising autonomy with self-serve tools

60%

Boost in Purchase Index

50%

Increase in ROAS

100bps

Lift in Click Rate

SEAMLESS USER EXPERIENCE

Ads that retain native user experiences
  • Seamlessly showcase sponsored ads across organic product listings

  • Auto-trigger ads based on search input and browser intent

  • Empower users to make informed purchasing decisions and accelerate conversions

CAMPAIGN MANAGEMENT

Self-serve advertising platform
  • Give sellers control with intuitive ad management tools

  • Control ad placement dynamically to maximize performance

  • Create, manage, and execute campaigns at scale for thousands of SKUs with a self-serve platform

ATTRIBUTION AND ANALYTICS

Full-funnel analytics for data-led decisions
  • Measure impact across every customer touchpoint

  • Optimize campaigns based on SKU-level reports

  • Generate detailed performance reports with actionable insights

CAMPAIGN OPTIMIZATION

Optimize and manage campaigns to boost ROAS
  • Leverage advanced features like keyword bidding and suggestions for your campaigns

  • Drive higher returns by optimizing budget spend

  • Optimize seller budgets with intelligent keyword and placement-level bidding tools

Leading Retailers Trust Us

“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”

Ranco Kraaijenbrink

Ex-Pricing Manager

“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”

Judith McKenna

Former CEO and President

“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”

Marcelo Cid

Digital Product Manager
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RETAIL MEDIA SUITE

Build your own retail media network

Display Ads

Run multi-format media ads on your ecommerce platform, with advanced targeting options for maximum impact

Product Contextual Ads

Convert user search to revenue & drive higher CTRs with user targeting based on keywords and audience interest

Everything you need to monetize your digital platform

Revenue growth

Add a new revenue stream by easily and quickly monetizing your platform with targeted ads

Rapid GTM

Monetize your audience and onboard advertisers by implementing smart adtech in weeks, not months

Organic experiences

Integrate ads that mirror organic content, preserving user experience while maximizing advertising potential on your platform

Operational efficiency

Scale your advertising business efficiently and grow without proportionally increasing your ops team

Actionable insights

Identify high-performing opportunities with data and boost your advertising ecosystem's performance

Cookieless targeting

Leverage advanced, privacy-compliant user segmentation based on valuable data you own

 

END-TO-END RETAIL SOLUTIONS

Explore our full suite of retail technologies

DIGITAL COMMERCE ENGINE

Build your own end-to-end headless commerce solution, compose custom modules, integrate with your current tech stack, and drive sustained growth

PRICING MANAGER

Combine ML pricing algorithms with deep and real-time competitive intelligence, and run profitable pricing strategies at any scale

Flipkart logo

Run Seamless, Native-First Ads With FCC Product Listing Ads