Rating and Reviews
Drive Purchase Decisions
With Social Proof
- Rich media reviews and purchase badges
- Automated and manual review moderation
- Streamlined review solicitation mechanisms












INDUSTRY CHALLENGES
Ineffective RnR causing conversion loss?
FCC’s powerful and automated Ratings and Reviews engine helps you build and harness social proof while giving you complete moderation control.
SOLICITATION
Low volumes and poor reviews can hurt your credibility and sales
Automatically collect rich, authentic reviews through personalized customer outreach and intuitive review submission flows
SERVING
Manual review filtering creates bottlenecks while unmoderated reviews risk your brand reputation
Auto-moderate and showcase trustworthy reviews across your storefront, building customer confidence with limited operational overhead
TRACKING
Unmonitored reviews can lead to lost conversion and sales opportunities
Identify and maximize every review-driven sales opportunity by tracking review performance and customer behavior across your marketplace

SOLICITATION
Empower seamless review contribution
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Create RnR widgets with CTAs for your digital products
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Acquire RnR through personalized CRM communications
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Support multi-format rich media review submissions

SERVING
Support informed shopping decisions
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Integrate ratings across product discovery storefront channels
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Auto-moderate review content via multi-variable workflows
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Compute and showcase seller ratings algorithmically

TRACKING
Monitor key success and impact metrics
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Track multi-layered RnR health metrics across channels
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Monitor the speed and precision of review content moderation
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Gain multi-channel RnR conversion and adoption insights
Leading Retailers Trust Us
“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”
Ranco Kraaijenbrink
Ex-Pricing Manager
“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”
Judith McKenna
Former CEO and President
“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”
Marcelo Cid
Digital Product Manager




Boost trust, drive conversions, elevate your brand
Boost user trust
Leverage authentic customer reviews to enhance credibility and drive long-term customer confidence and loyalty
Maximize conversions
Display ratings across key product pages to influence purchasing decisions and significantly increase sales
Personalize outreach
Engage customers with tailored communications to gather user-generated reviews in text, image, or video formats
Moderate with ease
Automatically or manually control review content to ensure quality, authenticity, and prevent fraudulent submissions
Track performance
Measure the business impact of reviews across discovery, conversions, and customer retention metrics in real time
Drive adoption
Understand user interaction with reviews and improve overall feature engagement and platform adoption effectively
Case Studies
We’re helping major retailers
convert demand and grow revenue
END-TO-END RETAIL SOLUTIONS
Unlock your full potential with a
powerful digital commerce engine

Demand Management
Optimize your sales funnel with composable storefronts, data-led personalization, and omnichannel CRM capabilities for improved conversions.

Commerce Engine
Make shopping decisions easier with advanced smart chat and search, scalable promotions management, and seamless catalog management capabilities for your commerce platform.

Supply Chain Management
Deliver exceptional selling experiences at scale with an end-to-end seller ecosystem—from simplified onboarding and settlements to self-serve order and listings management.

Seller Ecosystem
Eliminate bottlenecks and minimize risk with agile and comprehensive cart and checkout, order management, and warehouse management capabilities.
