RETAIL MEDIA PLATFORM
Advertise, Monetize, Grow With ROI-driven Retail Media Platform
- Precise targeting and transparent reporting
- Dynamic and multi-format rich media ads
- Advanced self-serve ads manager
Industry ChallEnges
Building a successful RMN is hard
Attracting and retaining advertisers is harder. FCC’s retail media solution makes it easy!
3P data lacks quality, delivers poor ROAS, and invades user privacy
Build a cookieless retail media ecosystem, and offer better targeting based on zero-party data and deep user segmentation
Legacy retail media reduce seller autonomy and increase owners’ operational load
Give users complete control over campaigns with self-serve portals, including customizable attribution and reporting dashboards
Opaque performance attribution erodes trust and drives partner churn
Offer sophisticated, transparent attribution models and help users measure ROAS, brand lift, other key campaign metrics
Out-of-the-box tools constrain tech choices retailers can make for their RMN
Take a composable approach to your RMN, bring best-in-class ad tech, and customize your platform at the most granular level
A unified ads platform your users will love
Display Ads
Run multi-format rich media ads on your platform, with intelligent ad placement for maximum impact.
Product listing ads
Drive revenue with optimal listing ads that improve product discoverability while retaining native user experience.
Product contextual ads
Convert user search to revenue & drive higher CTRs with user targeting based on keywords and audience interest.
Generate higher revenue with powerful ads solution
36%
Greater ROAS
12%
Higher CPM
45 bps
CTR increase
Self-serve
Put users in the driver’s seat of their ad campaigns, and reduce your operational cards with entirely self-serve portals for partner advertisers
Transparent
Empower advertisers with ethically acquired zero-party user data and provide advanced user segmentation and attribution mechanisms
Rapid GTM
Don’t wait months to develop and implement your retail media network. Accelerate time-to-value with FCC’s expertly executed and scale-tested retail media solutions
Boost revenue, simplify ads
Start your monetization journey with FCC Retail Media Platform—your all-in-one platform for personalized ad products, precise audience targeting, and transparent reporting.
BENEFITS
Scale your retail platform with powerful ads
Customize our platform to seamlessly integrate with your brand. Maintain a consistent look and feel throughout the ad experience.
Delight your customers by showing contextual ads that add value to their shopping journey. Show the ads that your customers want to see.
Highly customizable solution that gives you control. Decide when, how, and where you want to show ads on your platform.
Leading Retailers Trust Us
“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”
Ranco Kraaijenbrink
Ex-Pricing Manager
“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”
Judith McKenna
Former CEO and President
“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”
Marcelo Cid
Digital Product Manager
Case Studies
See our impact on high-growth retail businesses
End-to-end retail solutions
Power your monetization journey with FCC’s digital commerce suite
Digital Commerce SOLUTION
Build your own end-to-end headless commerce solution, compose custom modules, integrate with your current tech stack, and drive sustained growth
Pricing Solution
Combine ML pricing algorithms with deep and real-time competitive intelligence, and run profitable pricing strategies at any scale
