Industry ChallEnges
Building a successful RMN is hard
Attracting and retaining advertisers is harder. FCC’s retail media solution makes it easy!
3P data lacks quality, delivers poor ROAS, and invades user privacy
Build a cookieless retail media ecosystem, and offer better targeting based on zero-party data and deep user segmentation
Legacy retail media reduce seller autonomy and increase owners’ operational load
Give users complete control over campaigns with self-serve portals, including customizable attribution and reporting dashboards
Opaque performance attribution erodes trust and drives partner churn
Offer sophisticated, transparent attribution models and help users measure ROAS, brand lift, other key campaign metrics
Out-of-the-box tools constrain tech choices retailers can make for their RMN
Take a composable approach to your RMN, bring best-in-class ad tech, and customize your platform at the most granular level
A unified ads platform your users will love
Display Ads
Run multi-format rich media ads on your platform, with intelligent ad placement for maximum impact.
Product listing ads
Drive revenue with optimal listing ads that improve product discoverability while retaining native user experience.
Product contextual ads
Convert user search to revenue & drive higher CTRs with user targeting based on keywords and audience interest.
Generate higher revenue with powerful ads solution
120%
Greater ROAS
40%
Higher CPM
150 bps
CTR increase
Self-serve
Put users in the driver’s seat of their ad campaigns, and reduce your operational cards with entirely self-serve portals for partner advertisers
Transparent
Empower advertisers with ethically acquired zero-party user data and provide advanced user segmentation and attribution mechanisms
Rapid GTM
Don’t wait months to develop and implement your retail media network. Accelerate time-to-value with FCC’s expertly executed and scale-tested retail media solutions
Boost revenue, simplify ads
Start your monetization journey with FCC Retail Media Platform—your all-in-one platform for personalized ad products, precise audience targeting, and transparent reporting.
BENEFITS
Scale your retail platform with powerful ads
Customize our platform to seamlessly integrate with your brand. Maintain a consistent look and feel throughout the ad experience.
Delight your customers by showing contextual ads that add value to their shopping journey. Show the ads that your customers want to see.
Highly customizable solution that gives you control. Decide when, how, and where you want to show ads on your platform.
Leading Retailers Trust Us
Case Studies
See our impact on high-growth retail businesses
End-to-end retail solutions
Power your monetization journey with FCC’s digital commerce suite
Digital Commerce SOLUTION
Build your own end-to-end headless commerce solution, compose custom modules, integrate with your current tech stack, and drive sustained growth
Pricing Solution
Combine ML pricing algorithms with deep and real-time competitive intelligence, and run profitable pricing strategies at any scale
High ROI advertising with FCC’s Retail Media Platform
FAQ
A retail media platform enables retailers to monetize their digital properties by allowing brands to advertise directly to shoppers within the retailer's ecosystem. This approach leverages first-party data to deliver targeted advertising, enhancing the shopping experience while generating additional revenue for the retailer.
Retail media software assists businesses by providing tools to manage and optimize advertising campaigns within retail environments. It enables precise audience targeting, real-time performance tracking, and efficient ad placements, leading to increased engagement and sales.
Retail media tools manage ad campaigns, analyze customer data, optimize ad placements, and measure performance across retail channels, offering self-serve portals for partner advertisers.
A retail media advertising platform uses retailer data to display relevant ads to shoppers on retail websites and apps, connecting brands with consumers at the point of purchase by utilizing zero-party data for precise targeting.
FCC’s Retail Media platform offers benefits such as increased ad revenue, improved customer targeting, enhanced brand partnerships, better inventory management, and access to valuable first-party data without relying on third-party cookies.
Yes, retail media software often supports multi-channel campaigns, allowing businesses to manage advertisements across various platforms such as websites, mobile apps, and in-store displays from a unified interface.
Retail media advertising helps brands reach targeted audiences, increase product visibility, drive sales, and gain insights into consumer behavior at the point of purchase, offering higher ROAS and CPM.
A retail media platform must include key features such as self-serve portals, multi-format rich media ads, product listing ads, contextual targeting, transparent reporting, and customizable attribution models.
Flipkart Commerce Cloud’s retail media platform supports display ads, product listing ads, offsite ads, and product contextual ads, offering diverse formats to meet various advertising needs.