Industry ChallEnges

Ads that don’t
engage, don’t
convert

Run ad campaigns to drive brand awareness, engagement, and incremental revenue growth with FCC’s dynamic Display Ads for retail

icon DISPLAY ADS

Generic display ads
fail to drive product discovery and deliver
underwhelming ROAS

Our dynamic multi-format display ads put your products in the spotlight contextually (without cookies) across your platform, turning casual browsers into engaged shoppers and driving higher conversions

iconCAMPAIGN MANAGEMENT

Siloed campaign tools lead to fragmented customer experiences

FCC’s unified platform integrates targeting, optimization, and analytics to help you orchestrate personalized display ad campaigns, while simplifying cross-channel campaign management

iconATTRIBUTION AND ANALYTICS

Inaccurate attribution modeling masks true campaign contribution to revenue

Our transparent and retail-specific attribution system reveals both immediate and downstream revenue impact, connecting display campaigns to actual business outcomes across the customer journey

iconAUDIENCE MONETIZATION

Inefficient targeting tools create dependency on your team's resources

FCC’s enterprise-grade Audience Manager empowers your advertisers with self-serve targeting and optimization capabilities

ECOMMERCE DISPLAY ADS SOFTWARE

Improve ROAS and drive conversions
with multi-format display ads

FCC’s advanced display ads and campaign management solutions help you monetize your digital assets, improve visibility, and grow sales.

3-5x

Return on Investment

40%

Improved CPM

150bps

Lift in CTRs

MULTI-FORMAT DISPLAY ADS

Engage shoppers with compelling visuals
  • Easily create appealing static and dynamic rich-media banners

  • Drive brand visibility with display ads

  • Build and manage your own media library for ad campaigns

AUDIENCE MANAGEMENT

Target with precision and maximize ROAS
  • Identify and target users based on intent, keywords, demographics, and more

  • Deliver cookieless targeting and granular audience segmentation

  • Use 1P and 3P data to improve conversions

ATTRIBUTION AND ANALYTICS

Gain actionable insights and optimize campaigns
  • Track end-to-end performance with direct and indirect attribution

  • Configure and monitor conversion, visibility, and ROAS metrics

  • Quickly generate performance reports and fine-tune campaigns

CAMPAIGN MANAGEMENT

Empower brands and grow ad revenue
  • Give advertisers a self-serve ad platform for campaign management and reporting

  • Optimize ad placement aligned with campaign objectives

  • Choose preferred pricing models and optimize ROAS

Leading Retailers Trust Us

“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”

Ranco Kraaijenbrink

Ex-Pricing Manager

“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”

Judith McKenna

Former CEO and President

“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”

Marcelo Cid

Digital Product Manager
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RETAIL MEDIA SUITE

Build your own retail media network

Product Contextual Ads

Convert user search to revenue & drive higher CTRs with user targeting based on keywords and audience interest

Product Listing Ads

Drive revenue with listing ads that improve product discoverability while retaining native user experience

Everything you need to monetize your digital platform

Revenue growth

Add a new revenue stream by easily and quickly monetizing your platform with targeted ads

Rapid GTM

Monetize your audience and onboard advertisers by implementing smart adtech in weeks, not months

Organic experiences

Integrate ads that mirror organic content, preserving user experience while maximizing advertising potential on your platform

Operational efficiency

Scale your advertising business efficiently and grow without proportionally increasing your ops team

Actionable insights

Identify high-performing opportunities with data and boost your advertising ecosystem's performance

Cookieless targeting

Leverage advanced, privacy-compliant user segmentation based on valuable data you own

Case Studies

Our impact on sales growth for top retailers

 

 

END-TO-END RETAIL SOLUTIONS

Explore our full suite of retail technologies

DIGITAL COMMERCE ENGINE

Build your own end-to-end headless commerce solution, compose custom modules, integrate with your current tech stack, and drive sustained growth

PRICING MANAGER

Combine ML pricing algorithms with deep and real-time competitive intelligence, and run profitable pricing strategies at any scale

Flipkart logo

Drive conversions and revenue with FCC Display Ads