How Flipkart Ads manager helped

Client Profile: E-commerce giant in Middle East

Challenge

With the objective of setting up a successful advertising business while creating value for brands and customers, the client was looking for a solution which would assist them to monetize their digital assets and data

Solution

Flipkart Ads Manager helped the client to build an advertising platform and to capture the market share in digital ads ecosystem by devising strategies for monetization of digital assets and data

Result

With the Ads manager , the client gained 40% higher CPM as compared to the market and could see 1.2x CTR from the ads. This was a win-win for the client as well as for the advertisers (brands)

Major Problem Statement

How to monetize digital assets and data for an e-commerce destination?

The global digital ads spend has seen phenomenal growth over the past years , and digital advertising on ecommerce properties would contribute more than 20% to the total digital ads spend in 2021. Moreover, monetizing digital assets generates additional revenues and  helps the platform to display differentiated content to  their audience and drive incremental sales for the platform. 

The client was looking for a solution that would help them to generate value from their assets without hampering the customer experience on the platform. 

Solution

Ads Manager to monetize assets and increase revenue 

Using the platform  the client was able to manage end to end display campaigns which provided automation of the advertising business, brand self serve reporting, full funnel  reports for brands. We helped to reduce operational overheads and increase the efficiency of the advertising business using FCC’s proprietary algorithms. The consulting team of Flipkart Commerce Cloud also assisted the client in creating a robust go to market strategy to capture market share in the digital ads ecosystem. This included right org structure, pricing strategy, supply strategy, ad revenue recognition best practices and structuring category/merchandising/sales playbooks.

Impact

With the Ads manager, the client could showcase relevant ads to the customers and drive incremental sales without hampering the customer experience on the eCommerce platform. The client gained significant market share while reducing dependency on manually driven processes. 

1.2x                                 40%

        Higher CTRs over merchandising content            Higher CPM versus the market

Client Testimonial 

“Ads manager has shown a 300%+ year on year growth in Ads revenue post deployment”

– E-commerce client from Middle East