Optimize pricing with a retail-specific pricing tool

State-of-the art ML models built by retail experts on quality data to optimize you pricing strategy.

The FCC’s pricing algorithms deploy a unique approach based on demand elasticity and principles of game theory to deliver consistent pricing performance across categories.

3-5%

Revenue lift

4-7%

Margin Lift

Leading Retailers Trust Us

“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”

Ranco Kraaijenbrink

Ex-Pricing Manager

“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”

Judith McKenna

Former CEO and President

“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”

Marcelo Cid

Digital Product Manager
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Hear about us from big retail players.

The ability of the solution to create fuzzy mappings through sophisticated algorithms & produce multiple crawls per day, have been key in us meeting our targets in a highly competitive environment

VP - Business head

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Salient Features Of FCC's Pricing Optimizer

Scale tested algorithms

Our scaled algorithm has delivered goodness for retailers across millions of SKUs and 100's of categories

Built on quality retail data

ML models built with quality retail data, trained & tested for higher performance and accuracy

Solution for volume & value

Filter through volumes for most valuable categories and products for maximum business impact

Output simulator for business 

Simulate output based on business scenarios and application use cases to optimize strategy for best results

Fine tuned pricing strategy

A demand elasticity-based price optimiser, that factored in state-wise changes for a tuned and accurate strategy

An end-to-end solution

Couple with FCC’s pricing suite solutions for complete strategy based on markets, competition, demand and supply trends

Price smarter and grow revenue with FCC’s Pricing Tool

Get in touch to understand how you can integrate our suite of pricing solutions for an ‘end to results’ strategy