Retail Media Platform
Fashion and Lifestyle Brand Achieved 3X Sales During Festive Sales With FCC’s Retail Media Solution
Client Profile : Apparel & Footwear Brand
Challenges
The sports footwear and apparel industry is highly competitive, with global brands constantly competing to maintain their market positions. Festive sales provide a great opportunity to boost sales, but brands must continue to stand out beyond Black Fridays and Cyber Mondays.
Solution
To capitalize on this period and own the communication around fitness resolutions, the brand used FCC’s retail media expertise and launched a campaign with other ecommerce in the geography. The 360-degree sponsorship campaign created a unified experience for customers and improved conversion rates.
Result
The brand experienced a 140% increase in add-to-cart numbers, 3X sales, and no lean time thanks to a targeted campaign aimed at fitness-conscious audience segments, leveraging Flipkart's advanced audience manager.
The Challenge: The Lean Time Post Festive Sales
The sports footwear and apparel industry is highly competitive, with global brands constantly competing to maintain their market positions. Festive sales provide a great opportunity to boost sales, but brands must continue to stand out beyond Black Fridays and Cyber Mondays.
Typically, post-festive audience behavior on marketplaces shows more browsing than purchasing and does not convert to purchases as actively as in other months. To tackle the problem, the brand partnered with FCC to create a robust retail media solution.
Flipkart Commerce Cloud’s Ads Manager identified an insight: New Year resolutions related to fitness emerge after an indulgent festive season. Recognizing the importance of fitness across demographics at the start of the new year, the brand seized the opportunity to build brand relevance by addressing the fitness-conscious audience.
The Solution
To capitalize on this period and own the communication around fitness resolutions, the brand partnered with an E-commerce retailer to sponsor the campaign. This 360-degree sponsorship campaign created a unified experience for customers, leading high-intent users to their Sports Hub Page. The messaging focused on fitness resolutions and was delivered through:
- Home Page Display Ads
- Catalogue Ads
- Listing Ads
- A Dedicated Brand Store
Flipkart Commerce Cloud Ads Manager Innovation
The innovative campaign offered a personalized shopping experience. Users saw a banner inviting them to find their perfect pair of shoes. Clicking the banner led to a quiz page where users could select preferences like their sport of interest and style. Based on their inputs, they were directed to curated product collections.
The Results
The brand chose to remain active during a traditionally slower period, delivering a campaign that motivated users to stick to their fitness goals. The results exceeded expectations:
- 78% higher views
- 66% increase in GMV
- 75% higher CTR
For products advertised through the campaign compared to unadvertised products
