PROMOTION MANAGEMENT
Incentivize Conversions With Targeted Promotions
- Scalable promotions management engine
- Cookieless and data-led shopper targeting
- Seller opt-in flows and offer management
INDUSTRY CHALLENGES
Your true revenue potential is locked behind manual promotions
FCC's Promotions Engine helps you unleash your full revenue potential with seamless promotion automation—at scale.
PROMOTIONS ENGINE
Manual promotion management wastes time and leads to costly execution errors
FCC’s promotions engine helps you automate your entire promotion lifecycle with rule-based targeting and multi-tiered offers, reducing errors and saving operational costs
BUYER TARGETING
Generic promotions drain your marketing budget and fail to drive conversion and revenue returns
With FCC, you can precisely target user segments based on behavior and demographics (zero cookies), while managing all promotional content through a single dashboard
SELLER PROMOTIONS
Complex seller coordination drains resources and leads to missed promo opportunities
Our promotions engine helps you scale marketplace-wide promotions instantly by letting sellers opt-in and manage offers autonomously through a self-serve interface
PROMOTION MANAGEMENT
Influence purchase decisions
with a robust promotions engine
PROMOTIONS ENGINE
Run thousands of impactful promotions
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End-to-end promotion lifecycle management
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Rule-based product segmentation and combinations
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Conditional multi-tiered offer disbursal mechanism
BUYER TARGETING
Personalize offers and delight shoppers
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Static, cohort, and event-based user targeting
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Giveaways, promise, and discounts management
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Promotions display information management
SELLER PROMOTIONS
Support self-serve seller promotions
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Seamless seller opt-in flows for promotional campaigns
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Autonomous offer management for seller products
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Offer ID-based promotion grouping and search for sellers
Leading Retailers Trust Us
“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”
Ranco Kraaijenbrink
Ex-Pricing Manager
“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”
Judith McKenna
Former CEO and President
“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”
Marcelo Cid
Digital Product Manager
Delightful frontend experiences meet scalable
backend ops
Unified control
Manage the entire promotions lifecycle on a single platform, streamlining your workflow and reducing complexity
Precise targeting
Reach the right customers at the right time and maximize the campaign impact on revenue and AOV
Deep customization
Create intricate product combinations and segmentations, tailoring promotions to your goals
Seamless scalability
Run thousands of promotional campaigns and drive more revenue across storefront touchpoints
Easy seller integration
Easily involve third-party sellers in your promotional campaigns, expand your offerings, and drive sales
Multi-level engagement
Extend offers at multiple layers of shopping journeys to maximize engagement and drive conversions
Case Studies
See our impact on high-growth retail businesses
END-TO-END RETAIL SOLUTIONS
Power your monetization journey with FCC’s digital commerce suite
Demand Management
Optimize your sales funnel with composable storefronts, data-led personalization, and omnichannel CRM capabilities for improved conversions.
Commerce Engine
Make shopping decisions easier with advanced smart chat and search, scalable promotions management, and seamless catalog management capabilities for your commerce platform.
Supply Chain Management
Eliminate bottlenecks and minimize risk with agile and comprehensive cart and checkout, order management, and warehouse management capabilities.
Seller Ecosystem
Deliver exceptional selling experiences at scale with an end-to-end seller ecosystem—from simplified onboarding and settlements to self-serve order and listings management.
