INDUSTRY CHALLENGES

Rigid, generic storefronts are bad for sales

Build modular storefronts that adapt to evolving customer preferences at scale, with FCC’s Composable Storefront solutions.

icon MERCHANDISING
CONSOLE

Manual collection updates and content changes take days, costing you valuable sales

Instantly adapt your storefront collections and content to capture every revenue opportunity as markets change with our self serve merchandising solution

icon STOREFRONT
SERVING

Generic storefront experience loses conversions by treating all customers identically

Deliver unique, personalized shopping experiences to every customer automatically, boosting engagement and conversion rates

iconWIDGETS AND
BANNERS

Hard-coded storefronts force you to depend on developers for every business change

Test and deploy new storefront experiences instantly through flexible widgets, responding immediately to customer behavior

COMPOSABLE STOREFRONT

Deliver tailored storefront experiences without complicated content management

15%

Higher reviews per visitor

0.5%

CR uplift per visitor

Product listing module

MERCHANDISING CONSOLE

Simplified content management

  • Rule-based collections creation and management

  • Content and media creation and pipeline management

  • Customizable user segmentation and content targeting

  • Engagement-led impression capping for page refreshes

Composable category dashboard

STOREFRONT SERVING

Tailored storefront content

  • Data-driven content personalization at any scale

  • Granular page orchestration and custom configurations

  • Goal-based automated content selection and ranking

product showcase

WIDGETS AND BANNERS

Impactful storefront enrichment

  • Intuitive widget creation and media asset management

  • Targeted banner and landing page generation

  • Smart banner ranking and banner templatization

Leading Retailers Trust Us

“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”

Ranco Kraaijenbrink

Ex-Pricing Manager

“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”

Judith McKenna

Former CEO and President

“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”

Marcelo Cid

Digital Product Manager
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Digital ecommerce solution layers

Delightful frontend experiences meet scalable
backend ops

Competitive flexibility

Build world-class storefronts and evolve them rapidly with a modular architecture and powerful integrations

Scalable personalization

Serve tailored content to shoppers at any scale and drive greater discovery, clicks, and conversions

Easy content management

Save time with streamlined content pipelines managed on a unified and intuitive console

Data-driven targeting

Showcase highly relevant and refined content with custom user segmentation and accurate targeting

Automated serving

Automate content selection and ranking based on your unique goals without any manual intervention

Consistent experiences

Create great shopping experiences across devices with responsive design and flexible architecture

END-TO-END RETAIL SOLUTIONS

Power your monetization journey with FCC’s digital commerce suite

Demand Management

Optimize your sales funnel with composable storefronts, data-led personalization, and omnichannel CRM capabilities for improved conversions.

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Commerce Engine

Make shopping decisions easier with advanced smart chat and search, scalable promotions management, and seamless catalog management capabilities for your commerce platform.

supply chain icon

Supply Chain Management

Deliver exceptional selling experiences at scale with an end-to-end seller ecosystem—from simplified onboarding and settlements to self-serve order and listings management.

Seller Ecosystem

Build an end-to-end seller ecosystem, deliver optimal experiences to brands and onboard new partners.

Flipkart logo

Delight and Convert Shoppers
With FCC’s Composable Storefront Solutions

FAQ

A composable commerce platform allows businesses to select and combine modular components to create customized digital storefronts. It enables flexibility by integrating best-of-breed technologies rather than relying on monolithic systems, adapting quickly to market changes and customer preferences. FCC's platform lets businesses build modular storefronts that adapt to evolving customer preferences at scale, stitch experiences with rich-media widgets, personalize storefronts with automation, and enrich interfaces with custom widgets and banners.

FCC's composable storefront increases customer engagement with personalized experiences, delivers 15% higher reviews per visitor, and achieves a 0.5% conversion rate uplift. The platform provides competitive flexibility to build world-class storefronts and evolve them rapidly with modular architecture. It enables scalable personalization that serves tailored content to drive greater discovery and conversions. Businesses benefit from easy content management with streamlined pipelines on a unified console, while data-driven targeting showcases relevant content through custom user segmentation.

FCC's composable storefront uses modular architecture instead of rigid templates that treat all customers identically. Unlike traditional hard-coded storefronts that require developer intervention for business changes, FCC's solution enables businesses to test and deploy new experiences instantly through flexible widgets. 

It features data-driven content personalization at scale, rule-based collections creation and management, and goal-based automated content selection and ranking. This approach eliminates the delays of manual collection updates and content changes that typically take days with traditional systems.

Composable storefronts benefit businesses seeking to build modular experiences that adapt to evolving customer preferences at scale. The platform's simplified content management with rule-based collections creation and customizable user segmentation works for various business sizes. 

The system's flexibility enables an immediate response to customer behavior through widget testing and deployment, making it suitable for companies that need to capture revenue opportunities as markets evolve. Leading retailers across various industries trust FCC's composable storefront solutions for their digital commerce needs.

FCC's composable storefront architecture enables businesses to transition from rigid, generic storefronts that hinder sales to modular, adaptable interfaces. The platform's intuitive widget creation, media asset management, and content pipeline management tools facilitate migration to a more flexible system. Businesses can replace manual collection updates that typically take days, costing valuable sales, with self-serve merchandising solutions that allow instant adaptation of storefront collections and content as markets change.

Composable storefronts improve performance through optimized page orchestration, engagement-led impression capping for page refreshes, and goal-based automated content selection. They enhance user experience by delivering unique, personalized shopping experiences to every customer automatically, boosting engagement and conversion rates. FCC's solution creates consistent experiences across devices with responsive design and flexible architecture. The platform's data-driven content personalization and granular page orchestration capabilities enable businesses to showcase highly relevant content with accurate targeting.

Yes, FCC's composable storefront maintains robust security protocols throughout its architecture. The platform implements industry-standard encryption, regular security audits, and controlled access management. Each modular component undergoes security testing to protect customer data and business operations. 

The solution includes comprehensive compliance frameworks supporting PCI-DSS, GDPR, and other regional regulations. FCC's multi-layered security approach includes threat detection systems, automated vulnerability scanning, and continuous security monitoring with dedicated response teams.

Composable commerce suits businesses struggling with rigid, generic storefronts that hurt sales performance. Signs that it's right for your business include: 

  • Needing faster content and collection updates than your current manual processes allow
  • Wanting to personalize shopping experiences rather than treat all customers identically
  • Desiring independence from developer dependencies for business changes
  • Seeking to improve metrics like reviews per visitor and conversion rates 

FCC offers demos to help businesses evaluate if their composable storefront solutions align with specific needs.