COMPOSABLE STOREFRONT
Modular and Responsive Storefronts Optimized for Selection Discovery
- Stitch storefront experiences with rich-media widgets
- Personalize storefronts at scale with automation
- Enrich your storefront with custom widgets and banners












INDUSTRY CHALLENGES
Rigid, generic storefronts are bad for sales
Build modular storefronts that adapt to evolving customer preferences at scale, with FCC’s Composable Storefront solutions.
MERCHANDISING
CONSOLE
Manual collection updates and content changes take days, costing you valuable sales
Instantly adapt your storefront collections and content to capture every revenue opportunity as markets change with our self serve merchandising solution
STOREFRONT
SERVING
Generic storefront experience loses conversions by treating all customers identically
Deliver unique, personalized shopping experiences to every customer automatically, boosting engagement and conversion rates
WIDGETS AND
BANNERS
Hard-coded storefronts force you to depend on developers for every business change
Test and deploy new storefront experiences instantly through flexible widgets, responding immediately to customer behavior
COMPOSABLE STOREFRONT
Deliver tailored storefront experiences without complicated content management
15%
Higher reviews per visitor
0.5%
CR uplift per visitor

MERCHANDISING CONSOLE
Simplified content management
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Rule-based collections creation and management
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Content and media creation and pipeline management
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Customizable user segmentation and content targeting
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Engagement-led impression capping for page refreshes

STOREFRONT SERVING
Tailored storefront content
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Data-driven content personalization at any scale
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Granular page orchestration and custom configurations
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Goal-based automated content selection and ranking

WIDGETS AND BANNERS
Impactful storefront enrichment
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Intuitive widget creation and media asset management
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Targeted banner and landing page generation
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Smart banner ranking and banner templatization
Leading Retailers Trust Us
“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”
Ranco Kraaijenbrink
Ex-Pricing Manager
“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”
Judith McKenna
Former CEO and President
“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”
Marcelo Cid
Digital Product Manager




Delightful frontend experiences meet scalable
backend ops
Competitive flexibility
Build world-class storefronts and evolve them rapidly with a modular architecture and powerful integrations
Scalable personalization
Serve tailored content to shoppers at any scale and drive greater discovery, clicks, and conversions
Easy content management
Save time with streamlined content pipelines managed on a unified and intuitive console
Data-driven targeting
Showcase highly relevant and refined content with custom user segmentation and accurate targeting
Automated serving
Automate content selection and ranking based on your unique goals without any manual intervention
Consistent experiences
Create great shopping experiences across devices with responsive design and flexible architecture
Case Studies
See our impact on high-growth retail businesses
END-TO-END RETAIL SOLUTIONS
Power your monetization journey with FCC’s digital commerce suite

Demand Management
Optimize your sales funnel with composable storefronts, data-led personalization, and omnichannel CRM capabilities for improved conversions.

Commerce Engine
Make shopping decisions easier with advanced smart chat and search, scalable promotions management, and seamless catalog management capabilities for your commerce platform.

Supply Chain Management
Deliver exceptional selling experiences at scale with an end-to-end seller ecosystem—from simplified onboarding and settlements to self-serve order and listings management.

Seller Ecosystem
Build an end-to-end seller ecosystem, deliver optimal experiences to brands and onboard new partners.
