How can the retailer overcome high advertising costs and target the right audience?

The multinational retail corporation, with over 10,500 stores and $550 billion in annual sales, faced a significant challenge. After launching a seller marketplace platform, they struggled with the high cost of advertising options, making it unaffordable for most sellers. Targeting the right audience and measuring the ROI of advertising campaigns proved challenging.

The retailer needed a robust and affordable advertising solution for its long-tail sellers and a highly effective performance campaign with quick ROI.

FCC stepped in with a game-changing solution, enabling the retailer to capitalize on its advertising platform and optimize its product listings. With the introduction of FCC's PLAs, the retail giant was able to provide a cost-efficient advertising solution, target ads to the right audience at the time of highest purchase intent, and offer a self-serve advertising platform, significantly boosting their advertising business.

Implementing product listing ads for retail growth

To address the challenges faced by the retail giant, a self-serve platform was created, allowing advertisers to independently create, manage, and report their campaigns. This self-serve, cost-effective advertising platform helped significantly reduce the retailer's workload and increase ad effectiveness.

Leveraging FCC's patented retail media monetization models, the PLA solution targeted ads to high-intent audiences at optimal times, significantly enhancing campaign performance. Additionally, the platform offered real-time reporting and insights, empowering sellers to make data-driven decisions without extensive involvement from the retailer.

Flipkart Commerce Cloud helped the retail giant to offer

Cost-efficient advertising solution to its longtail advertisers with a limited budget with our patented retail media advertising revenue models.

Improved ads performance by ensuring the ads are targeted to the right audience at the time of highest purchase intent.

Provide a self-service advertising platform where the advertisers could create, manage and see the reporting independently, without any input from the brand.

Impact

FCC's scalable and efficient solutions helped the retailer optimize product listings and significantly improve their advertising business. The self-serve advertising platform enabled independent campaign management, boosting ad effectiveness and reducing workload.

With FCC’s retail media solution, the retail giant witnessed a 5X growth in revenue year-on-year and a 4X growth in partner brands.