DEMAND ENGINE
Accelerate Sales Growth With a Conversion-Focused Retail Demand Engine
- Digital storefronts that evolve with user interactions
- Intelligent personalization to drive conversions
- Omnichannel CRM for improved engagement
- Rich-media reviews and ratings to support decision-making












Industry ChallEnges
Break retail
conversion barriers with innovation
Drastically increase conversion probability for every virtual store visit with FCC.
COMPOSABLE STOREFRONT
Generic shopping experiences reduce customer engagement and lower conversions
Personalize your storefront with modular delivery systems, wide array of widgets, and dynamic content to enhance user engagement and drive greater conversions
PERSONALIZATION
Irrelevant product recommendations hurt add-to-cart rates
Drive more conversions and repeat purchases with personalized recommendations based on historical attributes, behavior, and shopping data for every user engagement
OMNICHANNEL CRM
Inconsistent brand messaging leads to a fragmented customer experience
Ensure consistent, personalized multi-channel messaging with granular segmentation and effective outreach, via an omnichannel CRM
REVIEWS & RATINGS
Lack of reliable social proof hinders purchase decisions and revenue growth
Build trust and drive more sales with rich media ratings and review management and solicitation engine, supported by smart content screening
DEMAND ENGINE
Advanced funnel optimization for sustained topline growth
0.5% ▲
Conversion rate uplift
15% ▲
Higher reviews

COMPOSABLE STOREFRONT
Build unique, sales-driven storefronts
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Modular storefront delivery system and web architecture
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Automated demand and supply data mapping flows
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Storefronts for multiple devices and operating systems

E-COMMERCE PERSONALIZATION
Convert more with personalization
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Multi-faced and data-led recommendations engine
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Dynamic content serving based on user interaction
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Advanced RFM scoring for effective segmentation
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Simulate pricing scenarios and course-correct easily

OMNICHANNEL CRM SOFTWARE
Grow revenue with enhanced engagement
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Advanced segmentation and omnichannel communication
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Third-party CRM integration and workflow automation
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Personalized content nudges and communication for improved user interaction

REVIEW MANAGEMENT SOFTWARE
Harness social proof for sales
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Multi-format rich media reviews and purchase badges
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Algorithmic content screening and filtering
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Review solicitation via widgets and CRM communication
Leading Retailers Trust Us
“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”
Ranco Kraaijenbrink
Ex-Pricing Manager
“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”
Judith McKenna
Former CEO and President
“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”
Marcelo Cid
Digital Product Manager




Engaging Shopping Experiences Driving Sales Growth
Commerce flexibility
Optimize demand conversion with custom storefront delivery systems, web architecture, widgets, smart banners, and more
Data-led personalization
Automate supply and demand data mapping to deliver the right content and products to the right users at the right time
Accurate targeting
Optimize communications with deep segmentation based on user attributes, behavior, and shopping history
Omnichannel outreach
Automatically push personalized communication to customers and sellers across channels through the integrated CRM
Limitless extensibility
Integrate SEO, ASO, CRM, and any other commerce tools in your existing tech stack—quickly and securely
Effective trust-building
Invite and manage rich media reviews and ratings, build trust around products, and drive greater sales
