PRODUCT CONTEXTUAL ADS
Lift ROAS With Intent-Led
and Cookieless Ads
- Boost product visibility with contextual targeting
- Optimize campaigns with advanced keyword targeting capabilities
- Better ad spend efficiency through in-depth performance analytics
- Monetize your audience with seller-friendly ad tools
INDUSTRY CHALLENGES
Irrelevant ads don’t get clicked
Drive conversions with effective ad campaigns for you and your sellers; using FCC's Product Contextual Ads
CONTEXTUAL ADS
Irrelevant ads reduce conversion potential and lower ROAS
FCC’s advanced targeting system analyzes user intent signals in real-time, matching products to customers when they're most likely to convert
CAMPAIGN OPTIMIZATION
Managing complex targeting and ad placements drains your team's resources
Our end-to-end ads toolkit streamlines cohort creation and placement optimization, delivering stronger ROAS at scale
ATTRIBUTION AND ANALYTICS
Inaccurate and outdated analytics slow down and hurt campaign outcomes
FCC’s multi-touch attribution modeling tracks every customer interaction across channels, with analytics and reporting on key campaign metrics
AUDIENCE MONETIZATION
Disconnected seller advertising tools increase partner churn and your operational load
Our intuitive self-serve platform gives sellers complete control over targeting, bidding, and optimization, helping them reach relevant audiences effectively
CONTEXTUAL ADVERTISING SOFTWARE
Spotlight the right product for the right intent, every time
Go beyond simplistic targeting—bring purchase intent into the mix to deliver better returns for you and your seller partners.
120%
ROAS increase
40%
Improved CPM
150bps
Lift in CTRs
CONTEXTUAL ADS
Bring shopping context to your campaigns
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Showcase the product collection to customers with relevant intent
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Generate thousands of key-value pairs for improved targeting
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Minimize exposure to user data with cookieless targeting
CAMPAIGN OPTIMIZATION
Maximize ad campaign impact
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Create Ad Groups with different keywords to optimize your ROAS
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Boost ROAS by aligning pricing models with your goals
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Leverage features like budget pacing and custom creative to suit your campaign objectives
ATTRIBUTION AND ANALYTICS
Fine-tune campaigns with accurate data
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Track performance through multi-channel attribution mode
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Monitor conversion KPIs and campaign ROAS at scale
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Create insight reports to optimize campaign performance
AUDIENCE MONETIZATION
Give sellers advertising autonomy
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Empower advertisers with a self-serve platform
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Enable sellers to create ads with keyword, semantic, and topic targeting
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Manage scale with bidding simulators and budget optimizers
Leading Retailers Trust Us
“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”
Ranco Kraaijenbrink
Ex-Pricing Manager
“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”
Judith McKenna
Former CEO and President
“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”
Marcelo Cid
Digital Product Manager
RETAIL MEDIA SUITE
Build your own retail media network
Everything you need to monetize your digital platform
Revenue growth
Add a new revenue stream by easily and quickly monetizing your platform with targeted ads
Rapid GTM
Monetize your audience and onboard advertisers by implementing smart adtech in weeks, not months
Organic experiences
Integrate ads that mirror organic content, preserving user experience while maximizing advertising potential on your platform
Operational efficiency
Scale your advertising business efficiently and grow without proportionally increasing your ops team
Actionable insights
Identify high-performing opportunities with data and boost your advertising ecosystem's performance
Cookieless targeting
Leverage advanced, privacy-compliant user segmentation based on valuable data you own
Case Studies
See how we’re helping retailers lift their advertising returns
END-TO-END RETAIL SOLUTIONS
Explore our full suite of retail technologies
Digital Commerce SOLUTION
Build your own end-to-end headless commerce solution, compose custom modules, integrate with your current tech stack, and drive sustained growth
PRICING SOLUTION
Combine ML pricing algorithms with deep and real-time competitive intelligence, and run profitable pricing strategies at any scale
